Industry Analysis for Food and Beverage

The Profile of Nestle

The ancient’s year of Nestle Company;

Before Nestle Company became the world know brand, they were first called the Anglo- Swiss Condensed Milk Company in the year 1866. A developer name Henri Nestle had develop an infant food which became a major success in the year 1867 and in 1905 the Company of Henri Nestle came into agreement to merge with Anglo- Swiss to form the renown Nestle Group.

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The year 1905, Nestle and Anglo Swiss has acquire over 20 factories, so the company decided to use overseas subsidiaries as a platform to establish a sales network that reached Africa, Asia, Latin America and Australia. In the World War One, the Group gain an opportunity which brought a benefit to the firm and this period of enrichment was known as the Belle Époque or “Beautiful Age” and became a global dairy company.

In the year 1905, when these two Companies come together, they had two headquarters in Vevey and Cham and later open a third office in London to carriageway dairy export sales, and as the company continued grow they expand their products which include unsweetened condensed milk and sterilised milk. (nestle, 2016)

The Strengths of Nestle Group

Distribution Channels and Geographical Presence

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The strength of Nestle Group is very high even if they have some weakness in the organization. The Group has now become global brand having its presence in over 100 countries. Nestle Group was able to gain this merit through decentralization and the reason is that every division in their various countries is responsible in operating the firm efficiently. The extent of their decentralization includes the accord of recruiting staff and variety of product range that will suit the cultural preferences.  

Furthermore, the Group has a medium-length supply chain, with 3-4 distributers to make sure that their product reaches all the regions efficiently.  To achieve maximum effectiveness, the Group has establish a systemize criteria for selection, terms of operations and incentives for their distribution (Nadar, 2013) (medead6685, 2014)

Leadership of Nestle Group

Profile of managing director

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Awards and Achievements

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1. “Minority Shareholder Watchdog Group (“MSWG”)-ASEAN Corporate Governance Transparency Index, Findings & Recognition”.
2. “PricewaterhouseCoopers (“PwC”) Building Trust Awards 2015”
3. “ACCA Malaysia Sustainability Reporting Awards (“ACCA MaSRA”) 2015”
4. “Prime Minister’s Hibiscus Awards 2014/2015”
5. “National Annual Corporate Report Awards (“NACRA”) 2015”
6. “The Effie Awards 2015”
7. “The Putra Brand Awards 2015”
8. “Malaysia’s 100 Leading Graduate Employers Award 2015”
9. “Advertising + Marketing Magazine’s Agency of the Year and MARKies Awards 2015”

 (nestle, 2016)

The Profile of Dutch Lady

The History of Dutch Lady dairy started in the year 1871, when famers of Friesland in the Northern part of Holland which they were known by many names such as the green meadows, beautiful lakes, blue skies and Frisian dairy herds agreed to come together and create a community of famers who have the passion to sustain the business in order provide good quality of dairy product. The name of the community was Friesland Compina. Due to their passion the business grew stronger over the years and now they have over 19,000 members of farmers across Europe and Asia.  (dutch lady group, 2015)