Mr Bean - Chain Soya Bean Food & Beverage Retailer in Singapore

Contents

1. INTRODUCTION ………………………………………………………………………………………………………… 3

2. Vision & Mission.......................................................................................................... 3

WHAT ARE THE ROLES AND BENEFITS OF BRANDING TO SELLERS AND BUYERS IN THE FOOD AND BEVERAGE BUSINESS? IS BRANDING ONLY FOR BIG COMPANIES? WHY OR WHY NOT?.................................................................................................................. 4

3. WHAT CONTITIUTES THE BRAND IDENTITY OF MR BEAN? WHAT IS YOUR EVALUATION OF THE MR BEAN BRAND IDENTITY? WHAT WILL YOU SUBTRACT FROM THIS IDENTITY?............................................................................................................... 4 - 7

4. HOW CAN BRAND LOYALTY BE BUILT? WHAT IS YOUR EVALUATION OF STEPS UNDERTAKEN BY THE COMPANY LOYALTY TO THE MR BEAN BRAND? WHAT OTHER RECOMMENDATIONS WOULD YOU PROPOSE TO STRENGTHEN BRAND LOYALTY?............................................................................................................... 8 - 9

5. REFERENCES…………………………………………………………………………………………………………… 10

INTRODUCTION

Started in 1995, Mr Bean is the leading chain soya bean food & beverage retailer in Singapore today. With more than 50 outlets located island-wide, Mr Bean offers a variety of soya bean drinks and snacks. Young and old can enjoy refreshing ice blended flavoured soya drinks, ice-creams, pastries and more.

Adopting a fast food concept, Mr Bean possesses the experience and technology to produce fresh and delectable product offerings with rich nutritional value.

Today, Mr Bean prides himself on a strong corporate philosophy - where constant research goes into producing healthy and creative products.

With a visionary management team and a commitment to providing new and delectable products, Mr Bean is poised to expand rapidly in the region.

Vision & Mission

Brand Vision

This is a story of a humble bean that has grown to be part of people's lives. We believe that everyone is entitled to lead a fulfilling and enriching life and this philosophy is translated into Life's Simple Pleasures. It is the simple pleasures in life that fill us up and move us. Through our relationships with our customers, staff and the community, we hope to inspire and touch lives as we are entrusted by our customers to be part of their daily life experiences.