Integrated Marketing Communications

An Integrated Marketing Communications (IMC) has been developed by Kudler Fine foods, and has hired me on as their new Research Consultant. In this paper I will assess the information of the psychographic and demographic for the development in the marketing strategies to determine marketing decisions, and the data used within the decision making and considerations of various methods and strategies.

Data Memo-Kudler Fine foods

MKT-435

Thomas O’Brien

May 2013

A Gourmet grocery store-Kudler Fine Food has significantly experienced growth over the past years. Kudler Fine foods have created an Integrated Marketing Communications (IMC), and has hired me on as their new Research Consultant. I will assess the information of the psychographic and demographic for the development in the marketing strategies to determine marketing decisions, and the data used within the decision making. With the growth over the past few years, the new challenge is to build up the customer base. With the Integrated Marketing Communications (IMC) being created plans to consider varying methods for segmentation, in which I develop the positioning strategy vs. competitive brands for Kudler Fine foods. Every segment will be considered or judged for the quality, value, and its importance. With segments each having their own various needs, each must be taken into practical consideration.

Research in Marketing is about understanding and involvement with the psychographic and demographics and the collected data gathered. Research marketing is not only about the surveys from customers. Methods of research, data evaluation, and then applying the yielded results into a strategy to make improvements in the existing methods. Moreover, consumer psychographics and demographics decisions are formulated from the market research gathered and evaluated. Irregularities will be prevented within the midst between our store and our competitors. Without these graphics, the predicted forecast for Kudler Fine foods probabilities would not be accurate since our research bases from validity and reliability, ultimately determining the costs, strategically yet practical for Kudler Fine foods.

Demographic

This segmentation, demographics uses variables such as; social classes from consumers, and age groups. Market strategies are based off the different age groups that frequent our store, and the types of purchases certain social groups want in the products, determines the marketing and advertising campaigns we choose to use. An important and essential factor, demographics in establishing clear and concise consumer types for focusing on information and its importance as it relates to its use when making important decisions in marketing. Since Kudler Fine foods