Integrated Marketing Communication

INTEGRATED MARKETING COMMUNICATION

MARINE ENGINE MAN V8-1200PS

Define the Advertisement Objectives of MAN V8-1200 PS

Awareness: Customer should become aware that MAN V8-1200PS is a marine engine

Knowledge: Customer should have information of technical properties of MAN V8-1200PS Marine engine. This technical information is respectively type of engine, displacement, max output, rated speed, max torque, at speed, weight, fuel combustion and dimensions. In addition to technical information, customer needs to know the service conditions, spare parts and exchange.

Liking: Customer should have information of the advantages of the MAN V8-1200PS Marine engine. The most important thing in this case is the speed of the Marine engine.

Preference: The customer can like the MAN V8-1200PS Marine engine but not prefer to others.In this case; we need to try to build customer preference by promoting quality, value, performance and other important features. In this case, we have to clearly highlight about low fuel consumption, service conditions, and guarantee period together with speed.

Buy: This is where customers make a move to actually search out information or purchase.

I will focus on KNOWLEDGE. Our main customer is yacht manufacturers and we need to clearly increase the knowledge of our product which is in this case MAN V8-1200PS Marine engine. In this regard, I will prepare a catalog giving information on important technical properties of MAN V8-1200PS Marine engine. This catalog especially will be used during the boat shows (fairs).The other communications will be mainly printed media and internet.

CATALOG OF MARINE ENGINE

V8-1200 PS

V8-1200 PS MARINE ENGINE

MAN MARINE ENGINE V8-1200 PS

High speed engine for fast boats

A whole fleet of marine diesel engineV8-1200PS is waiting for this command.

The powerful common rail diesel engine to impress with their extraordinary dynamics, their extreme running smoothness, economy and their trend-setting environmental friendliness. The finest from modern technology.

Customer Benefits

*High tractive power even at low speeds

*Powerful acceleration and rapid reaction to commands

*High performance