International Flower Business Case

International Flower Business Case                                                       

Flowers are considered to be an emotional product, as it is mostly purchased in special occasions. Each special occasion results in an increasing demand for some type of flowers, the valentine roses can be linked to valentine’s day etc … The roses are used as a symbol to express love or some sort of strong emotions . Another occasion will be during special days such as mother’s day, where children tend to buy flowers for their mothers in order to express their attachment. Therefore, these examples argue in favor of the fact that flowers are an emotional product. In my personal opinion, I believe that the fact that flowers are a living product makes them also emotional, as if a person doesn’t take care of the flowers by putting them in an appropriate environment (water,lights..), these flowers might die.

Compared to computers, flowers tend to have a short lifespan, which means that they need to be marketed quickly and efficiently. Thus, the costumers should receive the flowers as soon as possible and in a good state. Another factor that differentiate them from computers is that different flower types are marketed in different occasions (roses for valentines,tulips for weddings, and so forth ..). On the other hand, computer are marketed based on other factors such as their innovative settings, processors, performances, and so forth.

The flower business is one of the most important businesses in many developing and underdeveloped countries, it is a strong job creator in countries such as Columbia and Ecuador, it appears that the flower business has a trade volume of more than a 100 Billion $.

The main suppliers of flowers worldwide are the Netherlands, Columbia, Ecuador, Kenya, and Belgium. The Netherland has dominated the flower industry for many years, however it remains one of the main importers of flowers along with the USA, France, Great Britain, and Switzerland.