International Marketing & Piece of Homeland & Expanding Shanghai
Autor: antoni • November 18, 2011 • Case Study • 6,633 Words (27 Pages) • 1,808 Views
Table Of Content.
1. Cultural Analysis 3
I. Introduction 3
II. II. The location, climate, and governance of China 3
III. People: Ethnic Groups and languages 4
IV. Culture 5
V. Religion 6
VI. Source of information 7
2. Economic Analysis 8
I. Introduction 8
II. Population 8
III. Economic statistics and activity 8
IV. Development in science and technology 11
V. Channels of distribution 12
VI. Media 12
VII. Source of information 15
3. Market Audit And Competitive Market Analysis. 15
I. Introduction 15
II. The product 15
III. III. The market 15
IV. Source of information 17
4. Preliminary Marketing Plan. 18
I. The marketing plan
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