Jeepsilog Study

CHAPTER 1

Marketing Aspect

The business is named “Jeepsilog” since the products the business are going to sell is SILOG meaning SI stands for (sinangag or fried rice/garlic rice) and LOG (itlog or egg), it offers Filipino dishes like longsilog, tapsilog, kawasilog, bangsilog and others. It is also called jeepsilog because the business will operate on the jeepney. Hence it is mobilized; it will go from one place to another.

The target customers of jeepsilog are the schools (HCDC, SPC and ADDU) and parks (Rizal park and People’s park) who wants to avail affordable price. It will have a determinable day-to-day schedule in each place, so that the business could be able to accommodate their valued customers. Since there is only a definite schedule in every place that it will run, customers will have something to look forward to and they won’t be also used to its taste.

Product description

In the recent generation, our society is trying to discover new things. A lot of people want something fresh and new, so we come up an idea to have a business called “JEEPSILOG”. It is a usual food chain that we seen but it is one of a kind because instead of having a place to stay, it will prefer to have it on a mobile. The business will be using a popular public transportation in the Philippines which is jeepney vehicle.

The researchers prefer Jeepsilog since we all know that it is very rare in the city due to the fact that it is the only kind of business in the vicinity. The business want to be different from others through their unique way of serving the product to the customer by being in mobilize by using a jeepney in selling to be more effective and efficient. Jeepsilog is different from other business wherein the business itself delivers the product to the customers in order for the customers not to go far from their vicinity and to be able to eat silog. Our city must have an extraordinary business to amuse foreigners and to be known in the Philippines as one of the tourist destination. The researchers choose it because it can help those people who don’t want to go far from their respective places.

The business offers a good quality of food. It is also offer Filipino dishes commonly served for breakfast such as longsilog, a fried longganisa served with garlic rice and an egg on top. Tapsilog, it is a fried beef tapa served with garlic rice and an egg on top and also kawasilog, a deep fried pork belly served with garlic rice and an egg on top and so on and also have Filipino delicacies namely buko salad and sago at gulaman.

The customers can do take outs if they do not like to eat inside the vehicle. In weekdays it will cover the whole Guzman Street and Jacinto Street. As for the weekend our area will be at Rizal Park and People’s park. The