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Jelly Belly Candy Company Case

Autor:   •  December 15, 2013  •  Case Study  •  1,127 Words (5 Pages)  •  1,448 Views

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Background

In 1869, Gustav Goelitz started his dream of becoming a candy maker in Belleville, Illinois. The Jelly Belly Candy Company (originally named the Goelitz Confectionary Company) makes Jelly Belly jelly beans and a plethora of other sweet goods. The company produces roughly about 40 million pounds of confections yearly and is headquartered out of Fairfield, California. The two Jelly Belly production sites are in North Chicago, Illinois and Fairfield, California along with a factory warehouse in Pleasant Prairie, Wisconsin https://jellybelly.com/Info/VirtualTour/virtual_tour.

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Jelly Bean Process

The first step of the jelly bean process is the initial creation process. Any new designs or flavors for the jelly beans, which are chosen by marketing, are created in a laboratory. The center of the jelly beans are mixed together. Sweetener and flavors are added while the liquids are still hot https://jellybelly.com/Info/VirtualTour/virtual_tour.

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The second step of the jelly bean process is when the first hardening chemicals are added. The center mix of the jelly beans are sent through a machine and dispensed into trays. Corn starch is added at this step as a hardening mixture for the jelly beans https://jellybelly.com/Info/VirtualTour/virtual_tour.

The third stage of the process is where the firming process begins. The jelly beans are sent to drying rooms to cool down and finish hardening https://jellybelly.com/Info/VirtualTour/virtual_tour.

The fourth stage is the sugaring process. The jelly beans are steam bathed before the sugar is administered to them. A grace period of 24 – 48 hours is given before the jelly beans are coated with their exterior https://jellybelly.com/Info/VirtualTour/virtual_tour.

The fifth stage of the process has the jelly beans placed in engrossing pans. The jelly beans are coated with four layers of syrups and sugars over a two hour period to create the outer shells for the jelly beans https://jellybelly.com/Info/VirtualTour/virtual_tour .

The sixth stage is the polishing stage. The jelly beans are placed in rotating drums and a glaze is administered to create the polished beans. A grace period of 24 – 48 hours is set for the polish to take effect https://jellybelly.com/Info/VirtualTour/virtual_tour.

The seventh stage is where the jelly beans get the Jelly Belly seal stamped https://jellybelly.com/Info/VirtualTour/virtual_tour.

The eighth stage is the packaging stage. The jelly beans are placed in their appropriate packages, flavors and quantities https://jellybelly.com/Info/VirtualTour/virtual_tour.

The ninth stage is the ready for distribution stage. Robotic arms transfer the jelly beans onto pallets. The pallets are loaded into trucks and sent to stores and

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