Jetblue Airways Success Case Study

Answer :

1. Apa key success JetBlue ?

• Care about their employee
• Operational performance was spectacular
• Employee humanizing, treat their employee as a human, not a robot.
• Building Top Management Team

1. Bagaimana management JetBlue untuk me- maximize key success  ?

• They have a Tiger Team to solve a problems and the Tiger Team will give you a recommendation.
• JetBlue airways covered seven weeks of pilot training for qualification on A320==roughly $30,000 such an investment people.
• The intent at JetBlue airways was to deliver customized pay and benefit packages that met or exceeded the industry standard. Benefits for full-time employees included medical benefit and personal time off rather than the conventional holidays, with double pay for those who worked the holidays.
• JetBlue a value-based company built on the principle that to be extraordinary on the outside you must first be extraordinary on the inside. Hiring  the very best people and treating them exactly the way they expect  their customer to be treated is essential to them goal. Fair compensation/ benefits program, great two-way communications, terrific training, career growth opportunity and a safe, fun environment are all components of this effort. And their Supervisors would function as coaches rather than bosses.
• From person in JetBlue, like Ann Rhoades, want to listen their employee to begin session by asking people to think about what characterized the best organizations they knew. Then the group ultimately came to a consensus around five core values that were to characterize the company ; Safety, Caring, Integrity, Fun and Passion.
• Just like Ann Rhoades  said, the most important element was caring. She want JetBlue to care about their people from end to end.
• For the operational performance JetBlue’s fonder had built an airline with 48 flights to nine cities of the 44 initially listed in their FAA filing as target destination in August 1999. The company had carried over  500,000 passengers. By doing that, JetBlue had compiled an on-time record of 80% compared to 74% for the largest U.S. airlines  and had received, according to Department of Transportation accounts, only 0.6  complaints per 100,000 passengers  compared to an average of 2.99 for their major competitors.
• CEO of JetBlue Airways try to Building Top Management Team, just like Dave Barger as president and chief operating officer said “creating something new, unencumbered and fun” to established reputations in the industry.
• The strategy that Neeleman give to JetBlue as a new airplanes, offer great personal service, create a state-of-the-art revenue management system, and a single class of service with fares averaging 65% less than the competition.
• JetBlue also would strive to be truly customer-friendly, with computer terminals that could be rotated to show customer what the agent was looking at, giving a $159 voucher whenever a flight was delayed for more than four hour for reasons other than weather or air traffic, and giving a $25 voucher for misplaced bags.

1. Jika JetBlue jual saham, mau beli atau tidak? Kalau tidak kenapa? Kalo iya kenapa?

• Yes, because we can see from JetBlue First-Year Growth (2000) Source, the number is increasing, that means people aware about this Airways. That, means the JetBlue Airways had a space in market place. According to JetBlue’s Current and Project Routte Structure (December 2000) the Routes increasing in many Cities, that means customers try to use this Airways frequently. And on the text we can see in “ The Callanges Ahead” Jetblue Airways increase their market by 12 months, 10 new aircraft would be delivered and hiring 1,000 employees. The Barbara Shea as a Director of Flight Operations Recruiting expected there would be 5,000 new employees by 2004. It also meant expanding the number of cities served, opening new facilities including a second hub-city.