Kellogg Outline
Autor: crazystudent68 • November 11, 2011 • Essay • 275 Words (2 Pages) • 1,435 Views
-globally: Design a business model with eyes fixed on providing natural, inexpensive food for the world’s poor. And what process could Kellogg develop to make a dent in poverty stricken areas so they could afford to eat? Who could Kellogg partner with?
Strategic Design Perspectives/Strategies Global
Overview
• Simplified Sustainable Products-Underserved
• Business Model-Sustainable Value Networks & Hybrid Value Chains
• Collaboration Groups
Simplified Sustainable Products-Underserved
Bottom of Economic Pyramid
• The ignored are the four billion underserved poorer people at the bottom 80% of the “consumer economic pyramid of the world” living in the developing nations.
• Improve the quality of their lives while delivering “simplified sustainable” products and services that fit their pocket book and desires becomes a new goal.
• Providing profits to the sellers and driving innovation through sustainability.
Needs, Price, Quality, Culture Implications
• It is essential to ask, “What do the underserved need and want?”
• Also critical are respecting their culture, norms and values.
Opportunity Space for Redesigned Products
• Discover an “opportunity space” to reverse innovate or redesign, with technology and local Citizen Sector Organizations (CSO)
• Disruptive innovation strategy-something to satisfy a “social good” where there is currently unmet necessity and nonconsumption.
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