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Kudler Product offering Paper

Autor:   •  August 25, 2012  •  Case Study  •  587 Words (3 Pages)  •  1,472 Views

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Kudler Product Offering Paper

SWOT Analysis

Kudler Fine Food is an exemplary cuisine marketplace that has assertively personalized their approach in capturing the demographic attention of promising consumer markets. Kudler Fine Foods has embarked on an enormous reorganization and reformation of the organization's distinct culinary assortment of product offerings to allow the company to encapsulate and take advantage in developing a vast culinary edification with the consumer market. The culinary intensity of the business is built on the cooperative spirit in which the business conveys through a wide variety of product offerings.

The Kudler Fine Foods is employing immense financial and human resources on implementing a new line of olive oil products. Epicurean growth expansion will be centralized in the Italian consumer market, but will filter to the entire European consumer culinary marketplace. Establishing a community presence will take in several factors including but not limited to affordability, increasing a health conscious consumer market, and developing a connoisseur community in which cooking with olive oil will enhance the culinary dining experience. The weakness of the organization is equipment modernization, an underdeveloped organizational structure, and threat of substitution from established culinary gourmet specialty shops.

The opportunity for the Kudler Fine Food is the Italian convergence of epicurean gourmet product & service diversification and the increased knowledge of the consumer market on gourmet food preparation. The potential threats that the Kudler Fine foods confront the organization are up-and-coming gourmet specialty stores, economic & resource susceptibility, and product accessibility.

Entering the Italian Olive Oil gourmet specialty product offerings will allow the Kudler Fine Foods to expand their distinct culinary consumer product lines. Italians cultivate a diverse assortment of taste in their eclectic culinary dining experience.

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