La Galaxy: Where Sports Marketing Is a Kick

From: Savita, Sindhu(Savi),300283723, MARK-1120-005                                                                                                                                                                                        Date: November 15, 2017

Re: LA Galaxy: Where Sports Marketing Is a Kick

The organization is doing a business of providing entertainment and the main product they are selling is soccer and apart from that they are selling brand which provides joy to consumers. They are selling service by providing facilities via staff along with a good atmosphere. They are selling tickets also which are allowing them to have a high revenue. Main improvement they want is to increase their ticket buyers from 8,500 to 12,500 in a period of three years. They are using the seven elements of marketing very well. And are having 20 soccer teams till now. Most of the fans are through social media that is 1.3 million fans

Now going through the analysis and evaluation it is indicated that they are using the promotion strategy very well i.e. they are using integrated marketing campaign by consistently using all sources of promotion that are as follows:

Direct selling: they are using email and direct mails as a service to let people know about them

Personal selling: They are doing communication via phones to sell tickets

Advertisement: They are using traditional media advertising that is radio, TV; outdoor advertising in form of billboards and digital advertising in form of social media integration example: Facebook, Twitter, YouTube

Sales promotion: They are promoting their products through different events, merchandising, using star players and a social service of donation “Name in Lights “

Considering the seven elements of marketing mix they have used place, promotion, product, people, price setting, physical location and process of activities very well. They have chosen old men, kids, families basically as the target segments very wisely. Regarding the price they set it after doing analysis of what their consumers want it to be. The main action they need to take is increase the number of consumers.