Internet Marketing - the Texas Academy of Sports Medicine

Assignment 2- Group Assignment

Consider one of businesses listed below:

http://www.txasm.com/ - personal trainer

You and your team are in charge of the marketing department of the selected business. Your team in charge of developing a display advertising campaign for the business. You are supposed to submit a report to your Department head on details regarding the campaign and thereof.

Please prepare a report that provides information on the following:

1. An overview of the business and evaluations about the current website (at least 1 page)
2. Creation of persona(s) to better understand and target the market segments your business serves. (atleast 1 page and atleast 3 personas)
3. For each of the personas outline your display advertising strategy in terms of (at least 1 page for each persona)

1. The keywords that you are going to associate with the persona and the reasoning
2. List of websites where you would like your display ad to feature and the reasoning behind the same
3. The display ad for the persona. (illustrator)

1. What KPIs need to be monitored for the success of failure of the display ad campaigns

Other details:

The first page of the report should list your company and the group members

The main text should be of Times New Roman font size 12 with 1and ½ line spacing. The headings can be of bold underlined size 14 versions of the same font.

Grading

1. – 20 points
2. – 3 persona outlines worth 5 points each – 15 points
3. – For each persona  (i) – 5 points, (ii) – 5 points, (iii) – 10 points: Totaling 20 points

   Hence for 3 personas: 3X20 = 60 points

1. – 5 points

1. + (b) +(c) + (d) = 20+15+60+5 = 100 points

Once I understood why personas were valuable and how they could be put into action, I started using them in my own work, and then something interesting happened: My process became more efficient and fun, while the fruits of my labor became more impactful and useful to others. Never before had I seen such a boost in clarity, productivity and success in my own work. Personas will supercharge your work, too, and help you take your designs to the next level.

A persona is a way to model, summarize and communicate research about people who have been observed or researched in some way. A persona is depicted as a specific person but is not a real individual; rather, it is synthesized from observations of many people. Each persona represents a significant portion of people in the real world and enables the designer to focus on a manageable and memorable cast of characters, instead of focusing on thousands of individuals. Personas aid designers to create different designs for different kinds of people and to design for a specific somebody, rather than a generic everybody.