Internet Marketing

Introduction: In this task I am going to evaluate the usefulness of internet marketing for customer needs.

For this Unit my chosen organisation is Tesco. Tesco is the one of the largest British retailer by both global sales and domestic share. At the moment it is the third largest global retailer based on revenue. It sells lot of product such as home, health, car insurance, clothing, financial service and consumer electronics. Also renting and retailing DVDs, CDs, Internet service and software.

Price comparison: Tesco have a link called price check where they allow their customers to check the price of the product. For example: if customers are looking for a drinks then that means they can use the price check to see the price of the various similar products. They also can compare the weigh, size or volume of the product.

The benefit of this is that customers can still buy products they want for cheaper. This means that customers can be benefited which will attract them to visit Tesco again.

The drawback is that customer may only like one brand which might be higher price than other brand so customer might not want to buy from Tesco. This will affect Tesco sales.

Recommendation: I would recommend Tesco have price comparison of different companies with their own price. For example: having price comparison of their product with ASDA and Sainsbury would help customer to help customer to figure out that they are selling more cheaply.

Comprehensive and up-to-date product: All businesses make sure that they are up to date with the product information. This is important for them as customers can get to know if there are any new products available for them. All businesses also make sure that their price of the product is up to date as well. This means that their customers can get to know any price have been changed. This will help them to increase the customers reliable