Lacnor Industry Company Brand Analyse

Lacnor Industry Company

• .Introduction

In this report, I will talk about a brand in UAE (Lacnor Company) one the real industry companies in UAE. It is known for all local and non-local people by its top quality of milk and juice brand. Throughout conducting this report, I am going to discuss the company branding, key success factors of this company industry and its competitors to know more about it.

• . Company profile

Lacnor Company is one of the well-known companies in UAE that work in the field of fruit juice and dairy production. It is part of National Food Products business including dairy and juice manufacture products since 1978. Its business witnessed instant development throughout their top reputation and high product quality .Its range of products now covers a wide variety of fruit juice, milk fruit drinks, tomato paste and flavored milk .It is the first food production facility in the UAE to be recognized for this and has been awarded the international HACCP certificate of quality. It has other branches in Dubai and Sharjah.

• . Its mission

The mission of this company is to provide public with local products of juice and milk and to develop theses two products in the country. Also, this company aims at developing the country’s industry and to take part in UAE economy development.

• . Vision

Lacnor Company is one of the ambitious companies in UAE that look forward to develop its position among the other national and international competitors. Also, its vision is to expend its products to add other industries in the field of milk and juice products in the near future.

• The companies product

Lacnor is manufacturing long life milk and fruit juices in the UAE under the Lacnor brand; products: juices, nectars, milk, flavored milk, fruit drinks, and tomato paste; subsidiary of National Food Products Company.It supplies its customers with different kinds brand.

• The company’s first