Leadership and Teamwork Skills - Question only

[pic 1]                POLITEKNIK SULTAN ABDUL HALIM MU’ADZAM SHAH[pic 2]

COMMERCE DEPARTMENT

MARKETING MANAGEMENT

SESSION: DECEMBER 2014

ASSESSMENT        : GROUP PRESENTATION (30%)

CHAPTER 2        : DEVELOPING AND IMPLEMENTING MARKETING STRATEGIES AND PLANS

PROGRAMME        : DPR 6A, DPR 6B

PREPARED BY        : NORSALBIAH BINTI SAAD/SURIANI BINTI MD SALEH

Course Learning Outcome (CLO):

CLO3:        Describe the strategic planning of a company in coordinating the marketing effort.

Learning Domain (LD):

LD 9:  Leadership and Teamwork Skills        A3:  Valuing

Learning Lesson Objectives:

1. Recognize the marketing and customer value.
2. Describe the strategic planning at the corporate and division level.
3. Describe the Business Unit Strategic Planning procedure in an organization.

Instruction

Find one existing company and describe the following topics:

1. The importance of marketing and customer value for the company

• The company competencies

1. The strategic planning at the corporate and divisional level  of the company:

• The company corporate mission
• The company Strategic Business Unit (SBUs)

• Sketch the diagram illustrating the company’s  SBUs

• Based on your observation, make a portfolio analysis by using BCG Matrix method
• By observing the company, find out the strategy used by the company in assessing growth opportunities:

• Intensive Growth or
• Integrative Growth or
• Diversification Growth

1. The Business Unit Strategic Planning

• The business mission
• SWOT analysis of one business unit of the company
• The goal
• Find out the strategy used:

• Porter’s Generic Strategies:  

Discuss on the overall leadership cost strategy/focus strategy/differentiation strategy

• Strategic Alliances

Discuss on the product alliances/promotion alliances/logistic alliances/pricing collaboration.

• Programme  formulation and implementation

• Based on your observation, illustrate and discuss how McKinsey’s 7 elements contribute success to the company.

1. Feedback and control

• Make a conclusion on how the company collect the feedback and monitor the changes occurred in the market.  

Additional Instructions:

1. Make a report on the above findings.  The report content should include:

Font        : Times New Roman/Arial/Candara

Font Size        : 11

Alignment        : Justify

Paragraph        : 1.5 line spacing