Lenscrafters Case Study

Assignment 1. LensCrafters Case Study

Barbara Manley

Strayer University

LensCrafts a quality eyecare chain has established itself throughout the U.S., Puerto Rico, and Canada. It was developed based off the vision of Dean Butler. The vision is to have customers do their shopping while waiting for eyewear within the hour.

            Thirty years in the industry LensCrafters has successfully provided a full range of services to make eye glass shopping faster and friendlier. LensCrafters provides a unique customer experience. LensCrafters is supported by their mission statement which is having the best crafting quality eyewear in an hour, that meets the needs and wants of the customer.

Since 1983 this eye wear company offers a wide range of products to its communities at a cost-effective price. Their services intel not only prescription eye glasses but it offers designer frames, sunglasses, and contact lens. Another feature attraction of this historical eye wear company is its onsite visual care services that consist of its optical labs while energizing associates and leaders in the world’s best place to work crafting perfect quality eyewear in about an hour delivering superior overall value to meet all customer’s individual needs (Collier & Evans, 2013).

LensCrafters optical labs use state of the art modern technology to give retinal exams and provide customer crafted eyewear for its customers.

With the onsite modern technology LensCrafters features competive prices, discount eye glasses, and a wait time that is less than other eye care companies. An operational management challenge of theirs was trying to include facility layout and design, technology selection, quality management, resource and capacity management, process design, service encounter design, and sustainability. With regards to facility layout and design LensCrafters stores are usually located in high- traffic areas, they are spacious, open, and clean with merchandise professionally displayed. This gives the customers a sense of quality when they enter a store. LensCrafters Also offer its customers a no excuse, no explanation 30-day unconditional guarantee which allows its customer to receive a replacement or refund if they are not satisfied with their glasses.

With resources and capacity management LensCrafters must ensure that their stores have adequate employees, equipment, and materials to fulfill their one hour promise to deliver eyeglasses. Process design is tied to the choice of technology that LensCrafters utilizes as far as equipment along with quality of materials, frames, and lenses used to produce eyeglasses and contact lenses, Service encounter design refers to having a highly trained and professional staff to create quality eyewear ad meet the individual needs of each customer.