Luen Thai Holdings
Autor: tanlinglan • July 16, 2012 • Case Study • 610 Words (3 Pages) • 1,410 Views
Luen Thai Holdings Limited together with its subsidiaries is one of the leading apparel manufacturing and supply chain services providers worldwide. Luen thai is a global leader in providing end-to-end apparel services that support customers’ speed-to market goals. Through the years, the company has always been customer-oriented and constantly finding ways to serve customers better through quality products and value-added services.
It is likely that the name of Luen Thai is strange to us at first, however, after we know the fact that Luen Thai has close partnership with brands and retailer globally, which include adidas, Coach, Dillard’s, Esprit, Fast Retailing, Limited Brands, Polo Ralph Lauren and Targus among others, we can feel that Luen Thai is very close to our daily life as an original equipment/design manufacturer. Meanwhile, Luen Thai produces several millions pieces of garments and accessories annually with products ranging from casual wear, ladies’ wear, sports and active wear, sweaters, outerwear, children’s wear and laptop bags, luxury and fashionable bags.
Luen Thai’s journey is of continuous change. From its beginning as a manufacturing company in 1983, its services now include the front and back end of the supply chain. Headquartered in Hong Kong, Luen Thai has production and outsourcing partner facilities in China, the Philippines, Indonesia, India and Bangladesh.
Among Luen Thai’s executive directors are Dr. TAN Siu Lin, aged 81, the founder and Chairman of the Group,Tan Henry, the Chief Executive Officer of Luen Thai Holdings Limited, TAN Cho Lung, Raymond, the President of Luen Thai International Group Limited, MOK Siu Wan, Anne, the President and Chief Merchandizing Officer of Luen Thai International Group Limited and the President of the Tien Hu Group, TAN Sunny, the Chief Financial Officer of the Group.
What sets Luen Thai apart from its competitors who focuse mostly on production is that it offers a hybrid model of multiproduct manufacturing and outsourcing.
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