M1a1 Bus 502 Short Paper - Meaning of Globalization

Short Paper:

Meaning of Globalization

Professor: Dr. John D. Theodore

BUS 502: Global Business Environment Aug 2015

Don Wheeler

Student ID: 289799

Submission Date: August 30, 2015

Table of Contents

Abstract        

Introduction        

Discussion        

Conclusion        

References        7

Abstract
I discuss social media’s contribution to globalization. I identify the impact YouTube has on culture with three examples. I conclude with a summary of open globalization questions.

Introduction

Warlaumont (2010) declares globalization as the buzzword relating the endless convergence of nations, societies, and cultures toward a global system of exchange. Inherent to globalization is the sharing of information. Embedded in exchanges of information are cultural messages that can potentially lead to consequences for other cultures. The diffusion of underlying cultural messages is especially prevalent in the exchange of social media – news, films, and other entertainment formats.

Lister (2011) relates YouTube was an American startup company founded in 2005. YouTube connects users to home videos, remixes, newscasts, television excerpts, music videos, commercials, etc. Ease of use drives the site’s success. Users do not log in to view clips. Related videos appear to the side of the current video. Content searches result in multiple clips with similar content. YouTube’s worldwide appeal is the result of word of mouth. YouTube created a new model for media access fortified by the pervasiveness of internet access. Since its creation, YouTube has become a critical factor in advancing globalization.

Discussion

Wild & Wild (2014) advance the globalization debate has created a dialog on the merits and demerits of globalization. The erosion, loss, or change of culture is a primary point of contention. Social media is capable of bringing down cultural boundaries through instantaneous and easy communication. Conversations between people from divergent lifestyles and contrasting cultures are now commonplace.

Warlaumont (2010) indicates the past decade has seen an astonishing growth of online social networks. Young people – in particular – have embraced and popularized online video distribution sites, social networking services, instant messaging, online communities, and virtual worlds. The majority of today’s youth are generating and consuming content on a global scale. The adoption of social networks by a nation’s young people is wresting the very nature of culture control from authorities who want to preserve the unique culture of their countries.