Malaysia Harmony Tour and Travel Marketing

Question 1

        The company chosen for this question is Malaysia Harmony Tour and Travel. Malaysia Harmony Tour and Travel is one of the most famous companies in the tourism sector in Malaysia. They are offering unforgettable, blissful, enjoyable, awesome and wonderful trip to their customers. They are offering their trip packages such as Australia tour, China tour, Europe tour, Hong Kong tour, Japan tour, Taiwan tour, Thailand tour and so on.

        Based on the company chosen which is Malaysian Harmony Tour and Travel, we have critically analysedthe market that is being served by considering the following:

Product

List and describe goods and services being offered

The Malaysian Harmony segmented their travel tours according to geographic where are ground travel packages and cruise unique experience. The company also divided their tour according to the cultural variable where is the Muslim cuti-cuti ceria packages. These packages are special design for the Muslims while for the non-muslims, the tours packages will be the normal packages under the ground travel packages. Besides of that, the company also provide the service of apply visa for some countries.

        First, for the ground packages, Malaysian Harmony only provides the tour to the overseas. The company offers a lot of places in the whole world such as Hong Kong, Thailand, Australia, Maldives and others. In the ground travel tour, there is two options that consumer can choose, where are the full tour packages or the excursion packages which is a 1 day local trip or half day local trip for the self-traveller to join the local city day trip at the other countries.

        Second, for the cruise unique experience tour, there are 4 different cruise companies that consumers can choose and every of the cruise company provide the cruise packages to difference places. For the Super Star Aquarius cruise, the cruise is focus on the Taiwan local places and the consumers will board the cruise at Taiwan. For the Superstar Gemini, the consumer will boarding at the Singapore. For the Super Star Libra, the consumer will boarding at the Penang and the destination will be the Krabi and Phuket. In addition, For the Superstar Virgo, the place of the cruise are focus on Hong Kong and Guangzhou.

        Third, for the Muslim cuti-cuti ceria, the travel destinations of the tours include China, Vietnam, Japan, Indonesia and other countries. This packages will bring a lot of convenience for the Muslim person as the travel packages are specially design for the Muslim persons and every meal of the tour packages are Halal and pork-free.

1. Discuss the nature of products and how these contribute to the tourism industry

        The purpose of the Malaysian Harmony tour and travel to provide these packages is to create a value with customers and to build a strong relationship with them in order to capture value in return. The company understand the customers’ need and want before them offering the package to the customers.  They combine the information and idea from the research from the customers. Therefore, they can satisfy their needs by offering these packages to them.