Marketing Challenges in the Era of Technological Wave

Introduction.

Marketing has emerged as the most critical function in today's international business climate even the smallest firms are now using innovative marketing techniques for increasing global competition. Marketing is about identifying and meeting human needs and social services. One of the best short definition of profitable marketing meet (Keller, 2012). According to Clough (2011), Marketing a product or service is an activity centre for a successful business it is concerned with identifying, anticipating and meeting customers’ needs in any way to make a profit for the business. Without the business market would not exist. In the world of marketing technology is increasingly challenging today, most large companies and small seen racing to produce the product technology and new product features to compete with competitors in order to surpass the technology and market monopoly. The continuing advances in technology, and business often feel the need to implement changes made recently to ensure that the competition (Joseph, 2012).

As a result, the pace of technology and the production of many new products in a short period of time can be seen in the global market arena. Up at a branch level of choice consumers have too much and sometimes left behind by developments in technology. For example mobile phones with the level of competition and technological design features of the respective advantages of the most significant because each brand offers a special and unique product technology served by trained staff according to specific standards to win the hearts of customers. Apart from the electronics sector, the world's motor show is also seen intense competition between giant global brands which only can we see any new models in the near term is produced by the manufacturer to meet and attract customers.

The question of the pace of this technology, what is considered to be an effective marketing strategy to meet the challenges of this technological wave? When we mention about the technology, it covers a wide scope to be studied in detail to ensure they remain relevant and competitive in line with the requirements of the latest technology. Production technologies that can be accepted by consumers will reduce the risk of marketing a product. To create technologies, it cannot be seen solely based on research and development only. Other aspects to be considered for completion of a technology that includes the company's financial stability, quality control, production capacity, the use of raw materials, ability to think creatively, Demand from the customer, system and organizational stability. The ability of a technology include manufacturing, use, and knowledge of tools, machines, techniques, crafts, systems or organizational methods to solve problems or perform specific functions. (Kenixkil, 2012).

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