Marketing Coca Cola and Ibm

Coca Cola

Coca Cola is a huge success in the world, why, because the company strongly focuses of its customers and provides them with beverages they would prefer over their competitors, for example, in the Asian region people prefer to have their colas a bit more sweet than the rest, therefore Coca Cola provides them with a more sweetened version of the cola. The strategies that are being used by Coca Cola are product differentiated strategies and advertising strategies.

Coca Cola uses differentiate marketing for its product worldwide; Coca Cola uses a different marketing strategy for every market segment, i.e. when it is entering a new region or country it uses a completely different marketing campaign to capture that market. (Kevin, & Kotler, 2008)

Coca Cola has succeeded in practically all the markets all over the globe, except for the Middle East region where they have a 25% market share. Coca Cola has succeeded due to its ability to adapt to different segments.

I believe that Coca Cola is going to dominate as the global brand for a very, very long time to come, why, because it looks at the needs and wants of the consumers and then provides them with a product that they would prefer according to its taste. For example, since people are becoming more health conscious, coca cola has introduced Coke Zero (which has no calories) and juices (like Minute Maid).

Dunkin' Donuts

Dunkin' Donuts is a success because it believes in providing its customers with good quality products, plus it is also customer focused company. Dunkin' Donuts is succeeding because they provide their customers with new product choices at reasonable price ranges, so that everyone is able to enjoy the products of Dunkin' Donuts. The strategies that are used by Dunkin' Donuts are customer oriented strategies.

Dunkin' Donuts have succeeded in the marketplace where their competitors has not because, the company takes advantages of the opportunities like technology, so that it become more and more agile and has a competitive edge over the competitors like Starbucks. It's succeeding because it provides its customers with the friendliest service and it ensures that it operates in a clean and hygienic environment. (Kevin, & Kotler, 2008)

Dunkin'