Marketing Question and Anaswers
Autor: Rahulk • September 19, 2016 • Exam • 774 Words (4 Pages) • 983 Views
Page 1 of 4
- ____________ is the element of the 4 PS responsible for communicating value to the customers.
- Promotion
- Identify the following items included in a SWOT analysis?
- Threats, Opportunities and Weaknesses
- In ___________ analysis, management evaluates the firm’s various products and businesses, and then allocates resources according to the potential profit outlook.
- Portfolio
- ___________ excellence is when a firm focuses on having high perceived value and effective branding and positioning.
- Product
- The components of SWOT analysis include the following except which two?
- Segmentation, Target markets
- Match the macro strategies for developing customer value with the specific actions that organization can take to achieve them.
- Customer Experience – Loyalty programs and superior service
Operational Excellence – Excellent supply chain management, strong supplier relations, and human resource management.
Product Excellence – Effective branding and positioning
Locational Excellence – High density of stores and closer proximity to customers
- Place is the component of the four P’s responsible for ____________ value
- Delivering
- A firm can build sustainable competitive advantage:
- When it outperforms the competition
Through some business activities over a long period of time
- A __________ competitive advantage is an advantage over the competition that is not easily copied and can be maintained over a long period of time.
- Sustainable
- Which of the following is the primary question a mission statement should answer?
- What type of business are we?
- Loyalty programs:
- Give firms the opportunity to learn more about their customers
- STP includes which of the following?
- Segmentation, Positioning
- Which of the following strategies are frequently used to achieve locational excellence?
- High density of stores
Closer proximity to customers
- A suitable competitive advantage
- Is when a firm does consistently better than its competitors and it is not easily copied
- Once a marketer has earned a good service reputation, it can sustain this advantage for a long time because:
- A competitor is hard pressed to develop a comparable reputation
- Which one the following are examples of strengths that might be identified in a SWOT analysis?
- Licensing of a brand
A strong network of retailers
- Firms achieve operational excellence through which of the following?
- Strong relationships with suppliers
Excellent supply chain management
Efficient operations
- Which of the following strategies are frequently used to achieve locational excellence?
- Closer proximity to customers
High density of stores
- When a company focuses on having __________ excellence it may also focus on having good internet presence
- Locational
- Once a marketer has earned a good service reputation, it can sustain this advantage for a long time because:
- A competitor is hard pressed to develop a comparable reputation
- Brand _________ means that customers are reluctant to patronize competing firms
- Loyalty
- Which of the following are true regarding market share?
- It defines a product strength in a particular market
It is the percentage of a market accounted for by a specific entity.
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