Marketing Strategies for Apple's Ipad

Marketing Strategies for Apple's iPad

December 1, 2010

Table of Contents

Company Description 3

SWOT Analysis 3

Internal Strengths 3

Internal Threats 3

Segmentation and Target Market Selection 5

Marketing Mix 9

Product 9

Price 10

Place 11

Promotion 12

Personal Selling 12

Sales Promotion 13

Public Relations 13

Direct Marketing 13

Social Responsibility 14

Conclusion 15

References 15

Company Description

Apple Inc.

SWOT Analysis

Internal Strengths

- Strong Brand

- Innovation, Design, and Integration

- Market Share

Internal Weaknesses

- Price

- Loss of Visionary, Steve Jobs

- Quality Control

External Opportunities

- Medical Sector

-Generation Y

- digital rights management

External Threats

- Global Slowdown

- Supply Chain

- Political Instability

- Competition

Internal Strengths

Strong Brand

The strength behind the iPad is a direct correlation with the strength and mystique of Apple Inc. and it's other produrnaya mentioned Apple Inc. has branded the iPad in strict Apple tradition, which is to say the iPad's brand personality, innovative and passionate (Zakomurnaya, 2007).

Innovation, Design, and Integration

"Apple