Marketing Strategies

Marketing Strategies

Mission

“To build trust among our customers through our performance and promotion”

Marketing objective:

 To be a leading outsourcer.

 We would like to increase our customer service in the future by reducing the charges for the customers who frequently uses our service.

 By the reduction of charges we would get more customers and it will increase our revenue as well as it increases our market growth.

Financial objective:

 To maintain the consistent growth rate of 40% sales during this fiscal year.

 We will use a sum of profit for our employee well fair.

 We will be using some amount for employee training and development.

Target markets

 Travel agents serving IT/ITES sector

 Corporate

 Hotels

Positioning:

We would like to positions as a trusted reliable source for drivers.

Strategies:

The strategy we adopt is service differentiation. We will focus only on Driver outsourcing by delivering unforgettable experience.

Marketing mix:

1. Services and service marketing:

Services marketing is marketing based on relationship and