Marketing Strategy of a Services Business
Autor: ChristelBL • January 16, 2017 • Research Paper • 1,323 Words (6 Pages) • 816 Views
Marketing Services
Executive Aircraft Services
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TABLE OF CONTENTS
About the Company…………………………………………………………………………………page 3
Services Offered………………………………………………………………………………………page 3-5
Services Marketing Mix……………………………………………………………………………page 6-7
- 7Ps……………………………………………………………………………………………….page 6
- Core Product…………………………………………………………………………………page 6
- Supplementary Services………………………………………………………………...page 6
- Flowchart of the Service………………………………………………………………...page 7
Competition……………………………………………………………………………………………..page 8
- Emerald Jet……………………………………………………………………………………page 8
- Cedar Jet………………………………………………………………………………………..page 9
- Imperial Jet……………………………………………………………………………………page 10
Blueprinting Services……………………………………………………………………………….page 11
Service Recovery……………………………………………………………………………………...page 12
Services Marketing Triangle………………………………………………………………………page 13
Services Marketing Strategies.…………………………………………………………………..page 14
Jay Customer Incidents……………………………………………………………………………..page 14
The Servicescapes Model…………………………………………………………………………..page 15
New Segments to Target…………………………………………………………………………...page 16
Conclusion……………………………………………………………………………………………….page 17
References……………………………………………………………………………………………….page 18
About the Company
Executive Aircraft Services was founded in 1996 and is headquartered in Beirut.
It is the leader in private aviation services and operates out of the general aviation terminal at Rafic Hariri International Airport.
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