Maxis Communication Berhad

Case Study on Maxis

Profiling:

Maxis Communication Berhad is the leading telecommunications service provider that started in the year 1993. Maxis communications Berhad is the fastest growing telecommunications service provider in Malaysia. Besides that, it provides a wide range of fixed line, mobile and international network services to consumers. It was founded in the year 1993 by its founder, Ananda Krishnam.

Maxis communication Berhad provides a complete set of communication services to meet the needs of individual, families, small and medium enterprises, large company and government in Malaysia. Maxis providing telecommunication services in Malaysia and has over 11.4 million service users currently out of 28 million of Malaysia Population. Maxis communications brought the innovative mobile products and services into Malaysia market since its inception in 1995. Maxis Berhad is the only integrated communications service provider and the first operator to launch 4G Long-Term Evolution (LTE) network on 1st January 2013.It was the first to launch 3G services in Malaysia and it is known as Maxis3G

. Maxis also were the first telecommunication company introduce and launch a range of smartphones to Malaysia including the Apple iPhone and Blackberry. The organization was in the past known as Binariang Berhad and changed the name to Maxis Communications Berhad in 1999

Maxis have versatility in mobile communication products and services. They offer prepaid data plans, post-paid data plans, call and SMS plans, devices, fixed wireless internet, wireless broadband, fibre internet, home voice service, international roaming, MMS, WAP (over both GSM and GPRS) and residential fixed line services. Through their partnership with Astro, Maxis now offers fibre internet packages bundled with entertainment. This is made available to customers at home and on mobile devices.

 The difficulty in pricing the services. Low standardization of service (At the counter service, different employees treat the customers differently).Sometime the service is low in quality. High demand from the customers during festive seasons. Lower demand from the new customers

Pest Analysis:

Political Factor

The politic has been characterized by the relationship between the three main ethical groups.Goverment-controlled incumbent fixed-line operator TM continues to dominate the market, accounting for around 62% of the total communications revenue, 86% of the total fixed line services and revenues and via its celcom subsidiary – 38% of the total cellular telephone services. The Malaysian government has a very active privatization program. Despite this number of major business are other government controlled or have government equity