McDonald’s Corporation

Matrix and Summary    

Frank Johnson

OPS/571

Aug 11, 2015

                                                        Allen Timmons

Matrix and Summary    

                          The executive summary is based on the McDonald’s corporation, this business is consider a “service” to the public for meal time in the fast food industries.  McDonald’s is known for its quick turnaround time for burgers and fries with soft drink for the customers that’s on the go.    

Background

McDonald's corporation was started in 1940 by two brothers Richard and Maurice McDonald in city of San Bernardino, California.  The McDonald's corporation known for the golden archer’s logo and got its trade mark for this symbol in 1961.  The first store was so successful that the brothers began to open franchises and now have over 420,000 employees’ serviced 68 million customers every day, and have their McDonald’s name in 119 countries. According to (McDonald’s 2015).  

Service Process Design Matrix of McDonald’s

McDonald’s focus point is it’s Golden Arches this symbol represents fun for kids and great food and games for the community.  The McDonald’s corporation focus on its name by thinking how the customers can spend more time with family without leaving their location and looking for other places that may serve healthier choices.  

Their idea of family is making the environment safe for anyone that is faced with the concept of McDonald’s being a one stop place for breakfast, lunch and dinner.

Customers can find their way in and out of this facility easily, the seating arrangement in the dining areas are section off for kids to play safely and allows adults to watch.  The interior design is set up save all customers time from long lines of waiting for their meals.

 The facility is not meant to be stressful location, meaning that from a distant when a person sees the golden “M” symbol they can depend on the idea of knowing the prices and taste to be expected.  This is important for families on a budget, the parents knows exactly what their kids will want ahead of time.  

McDonald’s has toys and surprises in each meal for kids from 2 to 7 years of age, a tradition they has not change in over 40 years.  The customer market rate for high consumers’ likes and low consumers dislikes has allowed them to be the top choice place to go when faced with places that people will eat lunch (Places to eat 2007).      

Product Process Design Matrix of McDonald’s

 In the past the McDonald’s menu was eating good burgers with fires, now to satisfy the America public appetite they must change.  Today’s worlds has now transformed its tune and has become more health conscience in setting the bar on fast foods intake.  McDonald’s did not want to be the leader of obesity in children and adults in the early 1990 -2011 (Fast Food Facts 2009).  When McDonald’s was charge of fatting up the public with its high in oils and high trans fats McDonald’s finally gave the people what they wanted, a new menu.