McDonalds Marketing

Ethics in business refer to utilization of an ethical guideline of lead to the key and operational administration of business. For the present business, morals are prioritized as one among the primary factors during the basic decision-making process. Organizations that can keep up a high moral point for the most part can profit by its own act and can satisfy both inside and outside stakeholders.

Initially, this place served only cheese burgers, hamburgers, hot dogs, and french fries. Today, their menu has included various options like salads, snacks, fish, chicken, coffee, and desserts. In over 100 countries with over 36,000 locations serving millions of customers they have become world's leading global foodservice retailer. The vision of this company is to offer best experience; it is focusing on betterment of tasting and high-quality food to customers and providing world-class experience to the customers that can makes them happy. This company is McDonald's.

McDonalds has been criticized all through their business era for the ingredients used by them. In Mid-July, 2014, there was an outrage in Hong Kong, involving McDonalds, which made Hong Kong remove their famous 'Chicken McNuggets' and 'Chicken McBurger's' from their menu. It was done when a Chinese food supplier was found taking expired poultry and then re-preparing the meat and serving it to the customers. McDonalds ingredients are flown in from 'Shanghai Hsui', and it has now shut down because of health and safety violations.

McDonald’s said: “We reiterate that until today, all the food sold at McDonald’s restaurants conform to the food safety standard under Hong Kong legal regulations.”

In 2009, an experiment was done on their food items, to give viewers an idea of the chemicals that goes in their food. To gain an understanding of which food will expire faster, Morgan Spurlock, an American reporter and a performer recorded his experiment on McDonald's and caused the business an extremely unhealthy and unethical reputation. It's food is unhealthy for customers. They add many harmful ingredients and chemicals like acrylamide, azodicarbonamide, sodium corrosive pyrophosphate and dimethylpolysiloxane which are prohibited by numerous countries. In Japan, food coloring agents were found in McD's apple pie which was banned in Japan; likewise, in a controversy happened in U.S., a woman went to McD's with her child and found a rat in her salad.

Stakeholders affected by such issues are:

1) McDonald's Company

2) Consumers

3) Consumer's Family

4) Government

5) Competitors

The harmful ingredients are the cause of unethical case. McDonald's food contain an excessive number of calories and insufficient nutrition, like, excess amount of added sugar, unhealthy fats and is highly processed; which affects customers' health. When this food becomes diet the consequences include poor health, obesity, overweight, and overweight can cause heart disease, diabetes, and stroke. The consumer will have to stop work, the family will have less income and savings. To help the family and keep up with the treatment bills their children might have to enter labor force early. Thus, the unhealthy person becomes burden. When more customers will suffer from heart problems, stroke or diabetes, there will be a decline in the overall fast-food business as the customers will feel insecure towards fast-food. The competitors will make less profit and they might consider reducing their staff's number. This will increase the unemployment rate. Let say, if people get heart disease and can no longer work then the nation's GDP, welfare, happiness, and healthiness will decline.