McDonalds

McDonalds is the fast food restaurant that offers different type of burgers and other products in their menu around the world. At the one day they introduce drive-through and the number of cars in his competitor’s concerned that McDonald’s breakfast sales was increasing but McDonald had poor reputation for coffee quality. McCafe didn’t was successful as like McDonald burgers itself. But not in all place McCafe was bad, at Burlington was well received so was wondering if that would help McDonald’s regain dominance in breakfast and other sales, and rebuild McDonald’s competition in business again even with McCafe. McCafe concept to in Canada started in May 2001 at restaurant Burlington, Ontario. The Canadian foodservice and all industry was rising really quick and they were making approximately 32.7$ billions of dollars. But in the last 10 years’ other companies appear and started to sell similar products with close prices as McDonalds sells and most important high traffic locations.

In business way and strategies McDonalds uses different tactics and plans against other companies to be number one, by listening what people want it and one of the main strategies was focused on cost or other words cost-leadership, with low product prices, attract as many people as they can but not considering to quality they want it. By the time was a lot of competitors in McDonalds way, as Wendy’s, Burger King, KFC, pizza hut and Taco Bell. And McDonalds was providing products and services at a very low cost comparing with their major competitors in fast food restaurants.

All fast food restaurants (McDonalds competitors) opened pretty much at the same time (80’s) and started grow really quick as the McDonalds itself, but McDonalds low price leadership and offers as like “Big Mac Attack” advertise promotion led them into the top’s comparing with major competitors. In 00’s they introduce Happy Meals and that was revolution in children’s dining