Mgt 380 - Pepsi Implementing Change

Implementing change paper-Pepsi Co./Gatorade/Quaker

MGT 380

Implementing change paper-Pepsi Co./Gatorade/Quaker

From our readings learning team “A” found some indicators of Pepsi Co. that needed to be reviewed to determine its sustainability of its changes that occurred. Pepsi is a large bottler that also acquired Quaker and Gatorade. With this in mind Pepsi has to be on its toes when it comes to marketing, sales, private labels, competition and overseas sales. Pepsi has to stay in touch with appealing to our youth, health and prices. The public is looking for a better, healthier safe alternative with carbonated, non-carbonated and fiber rich foods for their well being.

Pepsi uses several different analyses’s stemming from the company’s outbound logistics, which Pepsis several products are shipped out on demand to different schools, businesses, etc. Marketing also is what drives Pepsi to be strong and so popular. The support channel, partners and advertising help Pepsi learn of any possible failures or slow comings of its products. Pepsi Co. also uses the marketing mix. This shows the company’s product, price, place and promotions. Using this helps the company in the trade business and distribution channels. The best analysis is Pepsis warranties, customer service and return policy. Pepsi strives to give it guests rather it be a business or a customer same day exchange or coupons for its products that were damaged or expired. Using the said above frequently helps Pepsi stay on top and be a fierce competitor in the real market. With this said Pepsi turns to advertising or reduce the market to rethink a new product or reinvent the current one.

Pepsi and its change process can affect the company as a whole. If a product fails to meet suspected expectations, the