Microsoft Company Case

Reputation Institute, a private global consulting firm based in New York, named Microsoft Company with the best CSR reputation for the last two consecutive years (2012, 2103). This ranking of Microsoft encouraged me to study the leading practice of Microsoft at the CSR field, and tray to investigate how the company attained this high achievement.

“At Microsoft, we’re committed to applying our technology, ingenuity, and collaborative spirit to help solve critical social and environmental challenges and create fulfilling opportunities for people around the world”. With this statement Microsoft begins its “Citizenship Report” for the year 2013. One may conclude that a company with this sort of vision for CSR will be at the right track to be the number one at CSR reputation.

Direct and indirect donation is a main outcome of Microsoft’s CSR vision and policies. “Technology for Good” is a major program in which Microsoft helped nonprofit entities in performing their work. Through “Technology for Goods” 70,286 Nonprofit organizations received Microsoft technological donation. The policies of Microsoft also enhanced its employees to donate their money and time. A total donation of $1 billion were the outcome of Microsoft’s policies; those donations were collected through the past 30 years solely from the employees. Donation is one of the fields that I personally experienced thought the company that I work in. we executed several activities that included donations to several NGOs. That was a part of our CSR policy.

Donation was not the only fruit of Microsoft’s CSR polices. A great emphasize and a significant effort was performed from Microsoft Company to attain the highest level of employees’ satisfaction. Microsoft efforts in this area were crowned, according to 2013 employee poll, by extending the percent employees feeling proud to work at Microsoft to reach 89%. Another aspect of CSR at Microsoft was “Environmental Sustainability”. Through 2013 Microsoft purchased 2.3 billion kilowatt hours