Mini Paper 2 - Siemens Case Study

Jackeline Gonzalez

Mini-Paper 2

Siemens

Strategic Management

BUS5480 | SECTION 2

Abstract

Siemens was founded in its current form in 1966. Werner von Siemens (1816 - 1892) and Johann Georg Halske laid the foundation on October 1, 1847. For more than 160 years, the name Siemens has been synonymous with internationality and worldwide presence. Today, Siemens is active in around 190 regions, occupying leading market and technology positions worldwide with its business activities in the Energy, Healthcare, Industry, and Infrastructure & Cities Sectors. Its Industry Sector comprises six divisions: Industry Automation, Drive Technologies, Building Technologies, OSRAM, Industry Solutions and Mobility. The ten largest country organizations alone, employees from around 140 nations are at work on innovative concepts and visionary ideas. Overall, with 360,000 employees around the world, Siemens is well positioned to offer its customers local, targeted, and tailored solutions. In addition to the more than 285 manufacturing locations worldwide, they also have office buildings, warehouses, research and development facilities, or sales offices in nearly every country around the globe.

FIRMS STRUCTURE AND MODUS OPERANDI

The structure and modus operandi are firm vision, identity and the defining characteristic of their corporate culture. One Siemens framework, it also defines as a business goals and specifies a clear direction for development. For them, being a pioneer means more than just fostering invention. It means embarking on new paths, forging ahead into uncharted territory and continually blazing new trails by developing and marketing innovative products and solutions that meet their customers' needs. And it means taking calculated risks in order to push innovation. The innovations described below exemplify how they're providing answers to the technology questions of tomorrow: Can medical equipment be touchlessly controlled with a wave of the hand? Their technology intends to enable physicians to operate medical equipment with simple hand movements, eliminating the need for touch control. This solution – which not only makes doctors' work easier but also decreases the risk of patient infection – holds great promise for the future.

What will the wind turbine of the future look like? More than 9,000 Siemens wind turbines are in operation around the world today, delivering peak output of more than 13,000 megawatts. These examples have one thing in common: they all show how zealously and passionately employees are working every day to find practical answers to the challenges of our time. Their commitment reflects the pioneering spirit that has been firms hallmark since