Viasat Co. Case Study Paper

ViaSat, Co. Case Study

Business Description

Satellite Services

Co.'s satellite services segment provides retail and wholesale satellite-based broadband services for its consumer, enterprise and mobile broadband customers primarily in the U.S.

The primary services provided by Co.'s satellite services segment are comprised of:

        Retail and Wholesale Broadband Satellite Services - Co. provides retail and wholesale broadband satellite services under the Exede and WildBlue® brands that provide two-way satellite-based broadband internet access and voice over internet protocol to consumers and small businesses in the U.S. Co. provides a range of service plans to both retail and wholesale customers, with pricing based on a number of different factors, including bandwidth limits, service quality levels and terms of distribution. Co. provides wholesale broadband services to its national and regional distribution partners, including direct-to-home satellite video providers, retail service providers and communications companies.  

Mobile Broadband Services - Co.'s Yonder® mobile broadband services provide global network management and high-speed internet connectivity services for customers using airborne, maritime and ground mobile satellite systems.

        Enterprise Broadband Services - Co. also provides high-speed broadband services to enterprises, who require communications in hard-to-reach locations, as well as mobile broadband solutions. Co.'s enterprise broadband services include in-flight WiFi (including its flagship Exede In The Air service), live on-line event streaming, oil and natural gas data gathering services and satellite news gathering.

        Commercial Networks

Co.'s commercial networks segment develops and produces a variety of end-to-end satellite and other wireless communication systems and ground networking equipment and products that address five key market segments: consumer, enterprise, in-flight, maritime and ground mobile applications. These communication systems, networking equipment and products are generally developed through a combination of customer and discretionary internal research and development funding, and are either sold to its commercial networks customers or utilized to provide services through its satellite services segment.

Co. has the ability to design, build, initially operate and then hand over on a turnkey basis, fully operational, customized satellite communication systems capable of serving a variety of markets and applications. Co.'s networking equipment and products include consumer broadband networking and indoor and outdoor customer premise equipment, satellite modem and antenna technologies, earth stations and satellite networking hubs. In particular, Co.'s consumer broadband products, satellite modems and antenna technologies enable airborne, ground mobile and maritime broadband communications and support expanding mobile and consumer broadband markets worldwide.