Mission and Clientele of Club It

In this research paper I will be addressing the mission and clientele of Club IT. Club IT is a nightclub owned by Lisa Tejada and Ruben Keys which has recently received renovations to include 600 square feet of dancing floor, seats for 220 customers, a kitchen for appetizers and a bar with four pour stations to hopefully attract a variety of customers. Club IT’s music focuses on mainly hip-hop, techno, electronica, MP3, and live music (University of Phoenix, 2012). Like any organization the use of information systems and customer relationship management are essential to a business in accomplishing their mission and serving their clients. This research paper will discuss Club IT’s mission statement and primary clientele, use of information resources as well as the use of organizational information to accomplish their mission and satisfy customers.

“We, Ruben and Lisa, offer you live music, DJ's, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT." (Rainer & Turban, 2000-2013) This is the mission statement of owner’s Lisa and Ruben. Club IT came about after Lisa and Ruben graduated with degrees in Business Administration. Through college they both worked playing in a jazz band at local clubs while gaining insight on how a club is supposed to be operated. I believe that with the atmosphere Club It is creating that they will attract students, business travelers and tourist, and also young professionals. I feel that Club IT is most appealing to this clientele, as they need a place to eat and drink that is enjoyable, relaxing and entertaining. Also, the club allows for the switching of entertainment and it becomes more appealing as it gets later into the evening. The music offered by Club IT also attracts a wide range of customer bases. Finally Club IT attracts tourists and business travelers, by word of mouth and advertising, which are visiting the city.

Information resources include “all the hardware, software (information systems and applications), data and networks in an organization (Rainer & Turban, 2000-2013). Applications play a key role within an organization because a company relies on systems to operate business and record transactions. Information systems can be a