Mkt 421 - Marketing Mix

Marketing Mix

MKT/421

Marketing Mix

Identify your selected organization and the industry in which it exists.

In 1943 UT Southwestern Medical Center was established as a small wartime medial college. In 2005 UT Southwestern acquired University Hospitals that consisted of Zale Lip shy and St Paul Hospitals as of the present time is named UT Southwestern University Hospitals Zale Lip shy and St Paul. “UT Southwestern Medical Center is a multifaceted academic institution nationally recognized for its excellence in educating physicians, biomedical scientists, and health-care. “As a component of the University of Texas System, UT Southwestern is governed by the UT Board of Regents, and led by President Dr. Daniel K. Podolsky” (utsouthwestern).

St Paul is noted for its recognition as a leading center for heart, lung, liver, kidney, and bone marrow transplants. Comprehensive cardiac care and level III neonatal intensive care unit for infants is an attribute for this facility. The facility also offers a 24- hour a day emergency room with a staff of board- certified doctors. In addition to the before mentioned services St Paul offers outpatient services such as outpatient clinics.

The other hospital for this organization is Zale Lip shy, “Zale Lipshy University Hospital is a treatment center for hematologic malignancies, urology, ophthalmology, oral surgery, psychiatry, rehabilitation, and other services” (utsouthwestern). Zale’s facilities staff a 24-hour a day comprehensive stroke program. Forefront in the0 radiology services neuro intensive care unit, neuroangiography, psychiatric care, rehabilitation, surgery, and stereotactic services. UT Southwestern strives to stay competitive in the healthcare industry.

Select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics.

The healthcare industry has evolved throughout the years and in 2012 has become big business. The organization that I have chosen is my place of business UT Southwestern. Although UT Southwestern is a university that not only train, medical personnel, it also strives to provide excellent healthcare. In a country with many healthcare organizations, the need for excellence is a big requirement. Because of the many selections healthcare organizations are marketing its services to the public, which are its consumers.

UT Southwesterns’ Simmons Cancer Center is among the nation’s top cancer centers and is recognized by the National Cancer Institute as a designated Cancer Center. The marketing director will use a combination of what is known as the four ps, product, price, promotion, and place,