Deal.Com.Sg Marketing Mix Analysis

INTRODUCTION

This promotional plan is prepared for Deal.com.sg, which is an online promotion and advertising company which aims to bring daily value deals right to the comfort of your home in front of the computer. They provide online consumers with a deal to buy items at a significant discount of 50%-90% off the actual price. However, the deals would require a minimum number of buyers in a 24hour time period to be active. Deal.com.sg was established in the first quarter of 2010 and in a short span of 3 quarters, it grew from 20000USD to a million dollar company. Currently they are operating at very high potential, however are still lacking many marketing tools which will bring them to maximum potential and outdo competitors.

SITUATION ANALYSIS

Marketing mix analysis

Product

Coupons bearing successful international brand names which are known to many consumers and have high demand for services, these coupons will provide the consumer with a more affordable and valuable purchase. E.g. Mary Chia Spa.

Price

The price of the coupons depends on the product available and the range of the discount is usually varied up to 50% if there are no special promotions. This is a discounted price for the same value of an in-store purchase.

Place (distribution)

Buying top listing on search website list (e-commerce) or preach customer in areas likely to have online shoppers.

Promotion

Deal.com.sg has been focusing all their advertising efforts and publicity on web based advertising and social media. They have ruled out the traditional media and have not included it in any campaigns, we intend to utilize this absence and convert it into advantage.

People

Choosing the right person for the job. Decent looking personal will be sales person, they are well spoken will close deals while creative employees will create proposals.

Process

Since there are must be minimum buyer before discount is given, we will try to lower the benchmark.

Physical evidence