Most Popular Pastry in the Philippines, the Malunggay Pandesal

Table of Contents

I.        Introduction/Purpose of Study        3

II. Economic concern        4

a.        History/background        4

III.        SWOT ANALYSIS        5

IV.        Marketing aspect        6

a.        Product introduction        6

b.        Current market status        9

c.        Direct product conception        10

i.        Raw materials        10

ii.        Directions        11

iii.        Location        14

V.        Management Aspect        16

a. Organizational Chart        16

b.        Business Location        16

c.        Manpower Requirement        18

i.        Qualifications        18

ii.        Important Qualities        19

d.        Government Agency Support/Requirements        19

VI.        Financial Aspect        23

a.        Investment Cost Analysis        23

i.        Prices of Raw Materials        23

ii.        Prices Of Machineries        23

iii.        Employee Salaries        23

b.        Time table for production        24

c.        Return of investment        26

VII.        Socio economic        27

a.        Benefits of the consumer        27

b.        Benefits of the producer        27

c.        Benefits of the country        28

1. Introduction/Purpose of Study

The purpose of this research is to know about the one of the most popular pastry in the Philippines, the malunggay pandesal.  This study aims to know if this product can become popular to other countries and to make sure that the product will have a benefit for the producers, consumers and the country. This pandesal is not only famous for its taste but also for its healthy flavor that includes moringa leaves or what we call “malunggay” which is known for having lots of health benefits. One of the best store that offers malunggay pandesal is Pan de Manila If there’s such a thing as a national bread then it’s pandesal for the Philippines. Pandesal is the most popular bread in the Philippines that It can be found in any corner bakery to specialty chains like Pan de Manila.  A lot of people are saying that they have no hesitations eating malunggay pandesal because it tastes delicious while at the same time, it is also healthy. The malunggay content, coming off more in an enticing green fragrance than in actual herby taste. The researchers made a SWOT Analysis for this research to identify the product’s strength and opportunities that can make the product popular not only in the Philippines but on the other country as well and to identify the weaknesses and threats that may hinder it from getting known outside the country. The researchers need to know the economic problem of this product for the researchers to have knowledge and understanding about the product and find a better solution for it. Researchers will also find the government agencies support that are related to the product and for the trading. The research will make sure that the target countries will get the best benefits that they need and the Countries that are chosen are the places that in need of the nutrients of the moringa leaves and those countries that are looking for something new, delicious pastry and healthy at the same time.