Nee Ann’s Buko Juice - History of the Business

NEE ANN’S BUKO JUICE

History of the Business

The business is being owned and managed by Mr. Renato Griño and his wife Mrs. Carmencita Griño. Their buko juice business was being named after to their eldest daughter.

The couple first got into different business ventures when they’ve decided to move here in Davao from Bulacan. When they moved here in Davao, Mrs. Griño got involved with different business ventures hoping to have better living for the whole family. The first business they got into was buying and selling of Pigs, which did not succeed. Their second business venture was buying and selling ukay-ukay with a

start-up capital of P400.00. Their ukay-ukay business was quite successful, having a maximum P3, 000 profits a day, but it didn’t last for a long time.

When Mr. Griño decided to live with his family here in Davao, they decided to start-up a small Buko Juice Business. Mr. Griño learned the secret special recipe of their buko juice from his friend in Bulacan. In 2002 they decided to officially start their Buko Juice Business starting with an initial capital of P5, 000 just enough to cover the expenses for the first 50 cups of Buko Juice which they give to prospected buyers as a sample. After quite some time they have successful got buyers around the city which supply daily. To name some are the NCCC Mall, NCCC Magsaysay, Jaltan and Ateneo de Davao University.

Marketing Business

Mr. & Mrs. Griño is very involve with the marketing aspect or their business strategy. They have shared to us some of the marketing strategies they have been practicing through the years.

They started their Buko Juice Business with 50 cups which let their prospected buyers taste it for free. They themselves go to their prospected buyers and serve as advertisers to promote and sell their product. Pushing through with their convincing power, Mr. Griño said “laway lang ang puhunan” for them to convince their ideal buyers that their product is worth buying. They also added that as a business owner who wants his business to prosper then he/she should not be shy to talk to their Prospects and market their products. In other words as Mr. Griño said, “makapal ang mukha” is important to make your business start moving.

Their credentials with their big time clients help them as well to attract more clients to patronize their product. The couple explained that in this way it gives their prospects an impression of reliability and make them stand out from their competitors. “it’s a plus factor” they added. An example of it that they share to us was there deal with Sy Bee Tin store, when they are still pursuing the store owner to order there Buko Juice,