Nike Case

Jamal James

MAR

Strategic Marketing

Nike.com

Nike by far has become one of the biggest brands worldwide. It has risen above most of its competitors and separated itself from the rest. Nike has several star athletes signed to its brand which is one of the major reasons for the success.

On closer scrutiny of the company's site it was actually a bit of surprise; In terms of popularity Nike.com is not as popular as one would have though. In fact, Nike is ranked 919 globally and 531 in the United States of America. Research has shown that a lot of Americans prefer Nike sneakers and apparel over other brands however this does not prove that Nike website is often the choice for buyers. Nike is actually linked to many different sites and stores where one can purchase the brand and these other sites are more often used for purchases. Bouncing is when one starts to surf a site but immediately leave the site for others, spending no time on the original site. Nike.com has a bounce rate of 29.9% which shows a decline of 2%. It is also very valuable for a producer to see what specific part of their website is being most viewed by a consumer and this for Nike turns out to be an average number of 5.17 page views at a total of 4:34 minutes on the site. Relative to the general audience both males and females are similar to the Internet population. People who browse from home and school are under-represented and people from work are over represented.

The Alexa engine has great tools for a website to be successful and one of them is to allow the user or producer to access the audience that's viewing their site. This by far is one of the most important things because a producer must know where he is marketing best and where they need to improve. The United States is leading the way by far with 38.1% of