Of the Olympic Games 2012 on London

There are several marketing practices relating to economic influences for London 2012 Olympic Games. Firstly, following the fiasco surrounding the design of the logo for the London 2012 Olympic Games, the organizing committee is taking into consideration of running a public competition to design the mascot for the event. It is understood that LOCOG are keen to avoid a similar outcry over the design of the mascot. Though this marketing practice explores the public participation for people, the weakness tends to be increasing the costs. According to the research, it could be found that the cost of design was £400,000 and caused outrage.

Introductions

In the light of case study on ‘Olympic Raise the UK’s Profile’, it is no doubt that London Olympic Games 2012 brings not only some opportunities but also some challenges. The purpose of this report is to do further research on relative marketing practices for London Olympic and analyze different influences on UK’s profiles. Due to this objective, it is necessary to get the information from secondary data of in-depth previous Olympic host cities. The result suggests that ‘cashing in’ is no easy task on the Games. Michel (2012) argued that several problems happened as following:

 In Greece, even before the current economic crisis, Athens struggled to pay off its £9.4bn splurge on the 2004 Olympics. The country was crippled by debt and its venues lay abandoned.

 Atlanta 1996's legacy, while positive in regenerating the city's downtown area, has been marred by transport issues that blighted the Games.

 Beijing did not see an immediate surge in hotel bookings despite hopes that hosting the 2008 Olympics would open China up to a wider tourist market.

 Barcelona 1992 has been heralded for transforming the coastal city into one of Europe's most popular tourist destinations, but even its tourism trade suffered in the