Orchid Cultivation

Orchid cultivation has come a long way which associated with social values and

political aspects. In 1966, Thailand started to garden earnestly and became an exporter to

Germany, Netherlands and Italy, for example. Nowadays, there are significantly market

penetrations to Japan, China, United State, Canada, Singapore, New Zealand, and many other

countries as well as product diversifications from around 1,100 species naturally to almost

2,000 species by hybridization, thus the registration of patent as a mean of competitiveness

increases. Lots of countries such as Singapore, South Korea and Australia are developing this

industry intensively focused on quality and market-oriented strategy. The result is orchid in

Singapore has high value than Thailand compared with the same quantity. Moreover, there

are threats which are increasing oil price, lack of research and development institution,

government support, Sanitary and Phytosanitary Measures (SPS) and GAP regulation,

whereas opportunities are consistent with Hecher-Ohlin theorem, appropriate climate,

strength of Thai Orchid Exporter Association, and world demand.

In the final analysis, the significant of orchid industry has been accumulating

corresponding to the intense world competition. As favorable endowments, there are

opportunities to growth which can be enhanced by improving the competitiveness via

technology, innovation, institution, infrastructure, supporting policy and regulation. It is

obvious that the orchid industry