Organizational Impact Paper

Organizational Impact Paper

OI/361

February 24, 2015

Organizational Impact Paper

A company that does not have a strategy will suffer over time. The plan will set goals that help to drive towards new products, increased sales or market share, and higher profits. This paper will evaluate the impact of innovation, design, and creativity on the strategy of the Samsung and Google companies. The processes, products, or services of these companies will be considered and show how they have become successful.

Innovation, Design, and Creativity

Innovation is about changing or creating processes, products, and ideas within a company to become more competitive and grow. Successful innovation should be an in-built part of a business strategy, where it creates a culture of innovation and leads the way in innovative thinking and creative problem solving (Business, n.d.). Innovation will involve the use of creativity and design in order to realize the full potential of a company.

Design refers to bringing a concept to reality and is the activity and process of achieving a desired result. Effective use of design methods is needed to create value for the product. Design is focused on solutions and action which utilize analysis and imagination (Naiman, 2014).

Creativity is essential in business to help develop new ideas for products or services. Creativity can be confused with innovation, even though, the terms are similar they have different applications. Creativity will produce an idea, design will develop it, and innovation is the new product or service.

A company needs to incorporate innovation, design, and creativity into their corporate strategy. These elements should be encouraged within the company to assist employee growth and help the company become successful. Creativity will lead to ideas that can be designed which can become an innovation.

Samsung

Samsung is a multinational Korean company that is headquartered in Seoul. In 1938, Samsung was founded as a trading company. Over the next 30 years, they diversified their operations to include electronics, heavy industry, and construction. Samsung produces nearly one-fifth of the country’s total exports (Burris, 2015) but is best known for its’ electronics division that started in the 60’s by producing black and white televisions.

Samsung has used two types of innovation to become the market leader in the smartphone category. Incremental innovation is one of the methods they have used to make small improvements on products. Some people will say that Samsung is a follower and has no original ideas. In fact, they were involved in a 1 billion dollar lawsuit with Apple over patent infringement. Samsung has also been labeled as a fast follower and are very in tune with what competitors are doing and what other people are bringing to market first and observing what seems to be gaining traction, then very rapidly coming up with their own version of that innovation (Nisen, 2013).  Samsung has an ability to study, imitate, and improve upon competitors’ products.