P1 Unit 3 M&s and Apple

P1 -

In this assignment I will be describing the different marketing techniques of businesses finds out what customers want and want to develop more for the future. Marketing concept is the study of general and fundamental problems concerning matters by trying to meet the customer’s needs by making decisions that satisfy those needs. Most businesses today have developed the marketing concept and many are at war due to this as there are many competitors in the world of business

The two organisations that I will be evaluating are Apple and Marks and Spencers, and I will be talking about the marketing techniques they use to increase its sales etc. Both of these companies use the marketing concept to ensure their products sell efficiently and so that they are meeting the needs of their buyers as well as increasing their productivity. These two organisations both sell different things; Apple sells technology, for example iPhones, laptops, computers, iPads. However, Marks and Spencers sell clothing, as well as shoes and bags, etc. However, I will be only looking at Marks and Spencers shoes.

ImageThe aims and objectives of Apple are to sell great products to gain value for shareholders. They do this by selling high quality products at high prices. Their objectives are to continue creating amazing products by making new names for each product and becoming a new trendsetter by introducing new exciting products to the world globally. They also aim to expand the chain of Apple stores all over the world, so to do this they will increase the amount of stores which lead to an increase in sales. Apple also tries to set the price of a product higher than similar products to help them gain market share while doing so.

ImageThe aims and objectives of Marks and Spencers are to continue being committed to delivering sustainable value for their stakeholders and making every moment special through the high quality products.

Both Marks and Spencer, and Apple are private sector businesses. This means that they are made up of companies which are owned by individual entrepreneurs and shareholders. Whereas public sector organisations are owned partly or entirely by the government on behalf of people. In the private sector of the economy, there is a growing number of small businesses and this is a trend that is likely to continue into the next century. Much production of the UK is dominated by larger businesses, for example, Boots, Mars, BP. Also, both of them are known as large organisations also because in large organisations, they talk about corporate branding. This is the creation of a strategy, for example the outline of big decisions that the company/business must take, e.g. what types of products of services to focus on etc.

How was apple branded?

Apples iPhones have been branded in a way that is different