Philadelphia Phillies Market Analysis

Philadelphia Phillies Market Analysis

A baseball franchise is more than just a team; it’s a business in an extremely competitive market, with a limited number of participants. Nonetheless, teams that have a winning record are the ones that will stand out the most and can leverage a winning season to create a venue of income that can assist with branding that must be addressed and or created to ensure that “the team” becomes an icon through visual recognition or any other method of advertisement. Some teams are however not fortunate to win a championship and must be creative beyond the home town favorite and state pride fan base. A creative and new approach must be sought to create, maintain, and grow a brand name product, when you look at the Philadelphia Phillies they did just that after their 2008 championship.

The business side of the franchise wants you to come and have a fun day at the park. In the new stadium they offer a fun zone that is not only appealing to children but to adults as well. Besides offering a fun zone that kids and kids at heart like, they offer great places to eat and drink for adults to watch the game with their co-workers and friends. Baseball is a game that has evolved into this fun loving and exciting experience that people remember as the American past time. It used to be a place that father and son would spend their day eating hotdogs and watching a game into the summer night. Now you see more people that are coming out and enjoying the American past time from the stands and from the sky boxes, an experience that any family would remember.

A championship does set a team apart from any other team and could possibly increase attendance the following season if marketing creates a simple and effective marketing tool that does not segregate the die-hard fan from the new found fan. One of the things that any team can count on is the die-hard fan that will always be there to support their team no matter what. By promoting and delivering a good old time at the ballpark, people will spread the news about their experience, especially a die-hard fan that wants to gloat about his or her team. The die-hard fan also wears and or displays the brand just as much as the franchise itself because this is the nature of a die-hard fan. This is possibly the best form of marketing any franchise could ask for; “word of mouth”. Social networking is second because it closely resembles word of mouth.

For a die-hard fan or any person, after a long day at work, people want to unwind and have good food, fair prices, fun and a relaxing time with friends and or family. Providing this to any type of patron at the ball park is a win - win situation for everyone involved. The franchise more so because it sees the revenue from the small increase created by the die-hard fans, or any other patron that brings their family, friends and co-workers to their favorite sport and