Point on Apple Advantage

Apple driven was to bring an easy-to-use computer to market, driven by innovation, it sparked a computing revolution rapidly increased the PC industry to $1 billion in annual sales in less than three years. Apple selling more than 100,000 Apple IIs by the end of 1980 and became the PC industry leader.

Apple was starting conquer the market of education, the superior software and hardware compelling Apple grabbed more than half the market.

Apple presented a new slogan and aesthetic for Apple's advertisement "Think Different" and montages of artists and creative professionals using the Mac, they promoted itself as a hip alternative to other computer brands, Apple ads were placed in popular and fashion magazines as well, venturing out from general computer publications.

Apple agreed to pay $500 million deposit to Intel and Micron to insure it got the best prices and secure the output on flash memory, which is the biggest cost component for the iPod Nano. The cost-control causes iPod Nano gross margins increased to 40% in 2007.

Apple establishes the retail strategy by expending the retail division to more than 280 stores in 10 countries by 2009. The "new to Mac" customers was generate half of all retail Mac sales and account for 16% of Apple's total revenue. At the same year, they establish Apple's App Store was the first outlet that made it easy to distribute, access, and download applications directly onto the mobile phone. Customers could downloaded apps onto their iPhones over the network or download them to their PC. Apple reserved the right to approve all applications before they went on sale, and kept a 30% cut of the developer's app sales. Around $4 billion was spent on mobile phone applications in 2009, the bulk of which was spent on iPhone apps. Excluding developers share, that still left Apple with about $1 billion dollars in app