Pre-Investment Study Echri Terba7

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Pre Investment Analysis

1.        Executive summary        

1.1.        Description        

1.2.        Objectives        

1.3.        Mission Statement        

1.4.        Vision        

1.5.        Keys to Success        

1.6.        Key Resources        

1.7.        Channels        

2.        Business Background        

3.        Market analysis        

3.1.        Market Analysis Summary        

3.2.        Learning the Tunisian consumer behaviors        

3.3.        STP analysis        

3.3.1.        Segmented and Target Market        

3.3.2.        Positioning Statement        

3.4.        Marketing Mix        

3.4.1.        Product/Services        

3.4.2.        Place        

3.4.3.        Promotion        

3.4.4.        Price        

3.5.        Strategy and Implementation Summary        

3.5.1.        Competitive Edge        

3.5.2.                

3.5.3.        Marketing Strategy        

3.5.4.        Sales Strategy        

3.5.5.        Sales forecast        

4.        Technical Analysis