Primary Study of an Indian Organization Service Provider in the Salon Industry

Primary study of an Indian Organization Service Provider in the Salon Industry

(Jawed Habib)

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INTRODUCTION

As a part of our study on an Indian Organization service provider operating in the Salon Industry, we have selected Jawed Habib Hair and Beauty Ltd (official website - jawedhabib.co.in). 

Jawed Habib is an Indian hair stylist. His eponymous brand is an amalgam of Indian and Westernized hairstyling which is both scientifically and Geometric System based. The Indian fashion fraternity considers him as one of the most celebrated names in the industry and he has over 1,00,000 hair styles to his credit.

Jawed’s company Jawed Habib Hair & Beauty Ltd was an early entrant in the hair and beauty segment and now has a presence all over India, making it the largest unisex salon chain in India. The company currently operates a total of 484 outlets across 24 states and 92 cities in the country.

Initially started off as a brand for the niche market segment catering to higher middle class and above segment through its retail outlets in Tier I and metro cities, the organization has now moved to Tier II cities as well across the country through its unique combination of franchises, training academy and a wide range of its own beauty products.

The study was conducted both using primary data (through discussions with the organization’s employees and customers in one of its retail outlets in New Delhi) and secondary data collected from the internet.

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