Principles of Marketing
Autor: yuying.poon • February 14, 2016 • Course Note • 741 Words (3 Pages) • 1,636 Views
University and College
Aug 2014 Session
Fall 2014
Principles of Marketing
Case Study Chapter 3 Question 2 And 5
Name: ________________________ Student ID: _____________________
Section: _______________________
CHAPTER 3: ANALYZING THE MARKETING ENVIRONMENT
Case Study 1 (a), 5% – Xerox: Adapting to the Turbulent Marketing Environment
1. What macro environmental factors have affected Xerox’s performance since the late 1990s? (5 marks)
2. Given Xerox’s current situation, what recommendations would you make to Burns for the future of Xerox? (5 marks)
3. What macro environmental factors have affected Xerox’s performance since the late 1990s? (5 marks)
4. Given Xerox’s current situation, what recommendations would you make to Burns for the future of Xerox? (5 marks)
5. What macro environmental factors have affected Xerox’s performance since the late 1990s? (5 marks)
6. Given Xerox’s current situation, what recommendations would you make to Burns for the future of Xerox? (5 marks)
7. What macro environmental factors have affected Xerox’s performance since the late 1990s?
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