Principles of Marketing

Demographics- we will be targeting the generation x which ranges from the age 37-58. We will do series of blogs and run ad campaigns in all the social media like Facebook, Twitter, Linkin, and others to spread the word of our great healthy tasting coffee. Not only will we do mass media but we will also go to all health stores and fitness centers and work with the businesses to do sample tastings. We will have a website where they can go to so they can buy it directly and not have to bother with dealing with the grocery stores. In this age group we would focus on all the available coffee because this age group is more health couscous and they now have the option to pick what one is best for them. They can even blend their regular coffee with this coffee so they will still get the taste they love plus the addition of the vitamins and minerals the body needs plus the function they are looking to get. As I was doing the research on the demographics of the middle aged from 34 to 54 to who drinks coffee and compare it to people who take vitamins, what I have found between males and females for the vitamins and minerals for men they range from anywhere from 34% to 40% and in women in the same age bracket the range was from 46% to 52% which is a lot higher than men. Also what was researched was the use of vitamins and minerals and household income. It turns out that the more household income the more usage of such items. As far as drinking coffee in America this research was done by Experian and the age bracket from 35-54 years of age male and female the percentage was around 65% which from other age groups this was in the middle of the pack. Just like the vitamins and minerals with the household income, more people drink coffee with higher income than those with less income.